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Century Jingles and IDs

For the September 1994 launch a large jingle package was sung by JAM Creative Productions of Dallas (through their agents Alfasound in the UK) re-singing the KVIL Celebrate package, although the travel bed was actually a weather bed from another KVIL package by a different jingle company, TM Century. The station voice was Nick Coady for many years although he only introduced the news and phone-in shows - there were no VO 'liners' or drop-ins to start with. Male American sweepers were introduced a couple of years after launch but due to their quirky scripting and limited number were short lived (e.g. "If your postman doesn't listen to Century, leave the dog out, and don't feed him!" and "Morgan doesn't break rules, 'cos he doesn't have any! Century's Morgan in the Morning").

Century had a sung presenter ID jingle for every presenter using the same cut so that their names could be swapped around with the other part of the jingle which sung the time of day that they were on air. The table below (apart from the Simon Bates one) shows the full list and how they could be edited for any presenter's shift change or fill-in:

John Morgan... ...makes your morning... ...Century!
Tony Fisher... ...in the afternoon...
John Simons... ...in the morning...
Andy Hodgson... ...early mornings...
Steve Philips... ...in the evening...
Phil Matthews... ...late at night...
Gary Davies... ...lite top 40...
The Simon Bates... ...Golden Hour...
Mike Parr... ...lunchtime phone-in...
Paul Gough... ...Saturday night...

The presenter's name vocals were provided as an acapella mix-out, so that it could be edited onto the front of any of the existing 'day part' jingles Century already had (morning, afternoon, evening, late at night). This means that from purchasing 10 jingles, they effectively have up to 81 useable jock cuts for each day part!

The only jingle that was used without the presenter name on air was the Lite Top 40 one. There was also a generic version sung of this cut which used the lyric "100 to 102, Century".

In 1997, under the direction of John Simons, Alfasound produced and sung a custom jingle package for Century which sung their new slogan "The heart of the north east", which was later re-sung for Wessex FM. To me it always sounded a bit 'over-cooked' and seemed a bit of a step down from such great JAM jingles they launched with.

Just before the Capital Radio take-over of Century, a custom JAM package was made for all three Century stations at the same time. It is demoed on the JAM website for Mix (KIMN) in Denver. Capital then introduced Music4 (Vibe Music & Audio Imaging as it was then) custom jingle packages for the whole Century network, which also included Ocean FM.

Century's commercials were almost exclusively recorded and produced at Alfasound in Cheshire, and so when Century decided to build their own commercial production facility and stop farming commmercial production out to Alfasound, it was one of the reasons cited as to why Alfasound closed. The commercials for larger campaigns often used sung jingles, such as those below for Everfresh (butchers), Catterick Caravans, Century Windows (not related!) and Autotrader (which used a 60 second TM Century gospel-style breakfast show jingle track).

Audio Clips from Century Radio

These clips were recorded by myself starting with Century's launch in 1994 onto ferric cassette tape then directly onto computer (to edit) and then onto minidisc (to archive). I had to archive them as my hard disk was only 850Mb back then (Windows 3.11, Pentium 75MHz, 16Mb RAM!), and MP3s were unheard of. Even so, minidiscs were £8 each so for a teenager at school this whole project for me was a labour of love.
In 2010 I recorded the audio from the minidiscs back to the PC again, saving them as MP3 files for this website. Quality is pretty good in most cases, and they will certainly bring back memories of when Century ruled the airwaves of the north east! Naturally, all audio is copyright Century / Border Radio Holdings.

Since this site's launch back in 2010, I didn't get round to updating it until mid-2019. So the new audio added below in 2019 is in orange so it's easy to spot.

Listen Year Duration Description
1994 14s "Bringing us together, keeping you in touch. All across the north east - Century". Lovely tingly JAM jingle used from station launch. I've kept the 'click' that you'd hear when both north and south transmitters rejoined after adverts.
1995 10s "Music to make your day. 100 to 102 FM" Century jingle mix-out with American VO.
1995 10s Paul Gough, Saturday Night. This jingle was ordered after the initial launch package as a 'top-up'.
1995 10s Mike Parr, Lunchtime Phone-in. Another top-up jingle. The 'Mike Parr' vocals were provided as an acapella mix-out, so that it could be edited onto the front of any of the existing 'day part' jingles Century already had (morning, afternoon, evening, late at night).
1995 12s Mike Parr left BBC Radio Newcastle to present the lunch-time phone-in slot after Paul Frost left. This is a Nick Coady VO for the show.
1995 6s "Morgan doesn't break rules, because he doesn't have any! Century's Morgan in the Morning" American VO
1995 13s Steve Philips late at night jingle. Steve normally did weekday evenings, so this must have been a swing shift. As recorded - the transmitter feed when switching from the local adverts for the south of the region used to either pause for a few seconds and you'd hear a click before a jingle or as in this case, the very start of the jingle is clipped off.
1996 30s A few variants of Nick Coady's Northern Electric sponsorship voice-over at the start of the weather jingle. This sung weather jingle played after each and every hourly news bulletin for over 4 years. That's over 33,500 plays!
1996 28s A couple of John Morgan jingles from JAM from one of his 'wind-up' compilation tapes. They appear to be slightly speeded up on the tape.
1995 19s The inimitable Century news intro used every hour for over 2 years. Using the KVIL sonic logo, voiced by Nick Coady. On this occasion the news intro was fired a little early, so we get almost the complete track before the IRN newsreader starts.
1995 37s 'Who's in it to win it' competition intro by John Morgan then another by Nick Coady (VO). With 'outro' if they didn't win. Montage of 3 clips.
1994 6s Century Traffic intro. This was actually a resing of a KVIL Dallas weather bed from TM Century rather than JAM where all the other Century jingles were from. It was looped and went on for several minutes. I only ever heard the end-sing once on a really snowy day when there was loads of road problems, and it coincidentally was perfectly timed with the end of the actual report. I think it even surprised John Morgan who made reference to it (and how long the report was!).
1994 8s Traffic outro (I think used in their Century 21 news hour).
1995 1:32 A montage of the US voice-over liners that didn't last very long. They were good, and were the first 'drop-in' liners they had used (having only JAM jingles as IDs) but there weren't that many so they grew old quickly.
1995 7s "The Moose is loose!" Nick Coady voice-over for Canadian DJ Moose Evans on overnights (not voice-tracked!).
1994 11s Mike Elliot phone in liner (before he became 'Mike the Mouth') voiced by John Morgan.
1995 24s Mike Elliot phone in liner with harder-edged rock style music after his return from being taken off air. Voiced by John Morgan.
1994 7s The end sing of the weather bed. This sing is different to the original jingle package, so they must have had it redone.
Sung Adverts
Listen Year Duration Description
1995 60s Autotrader jingle. Sung by Dallas jingle company TM Century (no relation!). The instrumental bed was also used under all travel reports, as Autotrader sponsored the travel bulletins around this period. TM Century also sung the Morgan breakfast show song and the "Century traffic" jingle for the station's launch.
1995 30s Catterick Caravans jingle. The owners were also featured on a "why you should advertise on Century" advert, praising the jingle and how it managed to fit the company's name into a lyric.
1995 30s Century Windows (again, no relation!) Sinatra pastiche jingle.
1995 30s Everfresh 'the pink porker' trade meat supplier jingle. Instrumental version also used as a bed for the 'pink pig' competition on the breakfast show.
1995 30s Sealtight Windows jingle. A bit annoying, to be honest! To the tune of 'Old Macdonald Had A Farm'.
1994 51s Hartlepool Historic Quay advert, which had recently opened in 1994. Using numerous sound effects from the museum. The advert is not sung, but does use the instrumental 'We Are Teesside' theme at the end as the project was funded by the Teesside Development Corporation. The quay was actually themed around a late 17th century port (not 18th century as the advert!).
Century 21 News Idents / Stings
Listen Year Duration Description
1994 12s "Century 21 - non-stop news for the north east. The day's top stories". Nick Coady is the voice here, as for all the clips in this section.
1994 8s "Century tonight - what the papers say"
1994 8s "Following the sporting game, this is Century Sport" from Century 21 News
1994 10s "Across the north east, Century 21 News" break bumper
1994 2s "Century 21 News" liner
1994 26s The close of Century 21 News. "Across the north east, Century 21 News". Then the start of a South Cleveland Garages jingle.
1994 1:05 Edited montage of Century 21 liners.
1994 3s "Hit and miss on the TV tonight"
1994 4s "Century tonight - what the papers say"
1994 2s "The day's top stories"
Listen Year Duration Description
1996 48s Mix Descriptor 1, American VO
1996 39s Mix Descriptor 2, American VO
1996 44s Mix Descriptor 3, American VO
1995 10s A rather drunk sounding Andy Hodgson trail for the 'Sale of the Century', which was a precursor to eBay, but on the radio.
1994 12s Sale of the Century terms & conditions. I never managed to catch the start of these, and this recording is a 'cut and shut' job from 2 tapes. The bit missing at the start is something like "Callers are allowed to ...."
1994 19s Simon Bates Golden Hour trail. The star presenter when the station was launched.
1995 49s Bond-style Breakfast Gamble trail
1996 43s Breakfast Gamble "winning is easy" montage trail
1995 39s Breakfast Gamble £10k winner trail. Andy Hodgson is the voice.
1995 39s Breakfast Gamble prize list trail
1995 30s Breakfast show 'Everfresh' trail
1995 1m 6s Advertise on Century, Ideal Homes, John Morgan
1995 60s Advertise on Century, Octacon, Andy Hodgson
1995 42s Mike Parr trail for the Top 10 at 10. I remember this being played one evening during Steve Philips show. When you hear it you'll spot the deliberate mistake.
1995 30s The Century Job Club trail, public service broadcasting! Includes the 'click' as both Century regions re-join the main output feed after splitting for local adverts, and the 'Brining us together' imaging jingle.
1995 29s Country Countdown USA with Lon Helton. A syndicated radio show broadcast 2 - 5pm on Sunday. This promo with JAM jingle bed and co-host Garth Brooks with custom end tag from Lon mentioning Century. It was sent to Century on a DAT tape and when one week's show didn't arrive in time, they played the previous weeks again!
1995 41s Crazy Gardening Phone-In promo. I missed a little bit off the start. It's a bit Vic and Bob inspired with Adam Eden singing, Gary Philipson, and John Simons.
1995 50s Barbara Dickson at the Sunderland Empire concert promo. Voiced by Andy Hodgson.
1995 29s Free National Lottery ticket giveaway. Summer 1995. John Morgan explains. Not sure how many weeks they put your numbers on for. Always seemed a weird idea to me, but I suppose it was cheap to do and they could do a 'giveaway' every hour. Morgan was really into the lottery and would buy many tens of tickets himself when there was a rollover.
1995 30s Dish of the Day on the breakfast show, with Newboulds the butchers. Voiced by Andy Hodgson.
1995 30s Surreal Crazy Gardening Show promo using the Prince & The New Power Generation - Gett Off intro. John Simons.
1995 30s Crazy Gardening Show promo montage.
1995 41s Lunchtime at the office. The first and only time this JAM jingle was used on air. John Simons.
1995 40s Morgan in the Morning promo with Andy Hodgson. Giving away a single bed a day!
1995 45s Morgan in the Morning singing his own song. Upon reflection - bizarre!
1995 45s Mike The Mouth promo montage. Two clips.
1995 29s Legendary Tyne Tees in-vision continuity announcer Neville Wanless promo - nostalgic music show on Sundays from 7 to 10pm
1995 28s Paul Gough - Saturday night promo. Voiced by Tony Fisher.
1995 20s ex- Radio 1 Simon Bates Golden Hour promo.
1995 9s Tyne Tees in-vision continuity announcer Bill Steele promo. Sunday at 2pm. I can't help but feel Bill had been forced to do this - "That one'll do"...
1995 51s Eurodisney coach holiday offer with Century, voiced by John Morgan. £199 per adult, for 3 nights, kids under 17 go free.
1995 39s John Morgan promotes the final week of the Breakfast Gamble in a fairly subdued way. Missed the beginning.
1994 55s Comedic promo from Andy Hodgson and Tony Fisher to promote family day at the Regal Greyhound stadium in Sunderland. Century family day out. Then a contrasting Century 21 news sting!
1994 24s Clipped winner promo for a competition giving away a HOUSE worth £50k. Century was a pretty exciting station to listen to with prizes like that - can you imagine how much that prize would be worth today?!
1995 28s Tony Newman lunchtime phone-in promo.
1995 40s John Morgan promotes the Breakfast Gamble.
Listen Year Duration Description
1994 12s Whenever there was a power-cut or a computer crash, because Century in 1994 was one of the first stations in the world to be fully computerised, an 'emergency' DAT tape was played until all the systems were rebooted and back to normal. Andy Hodgson is the pre-recorded voice apologising. "Unfortunately we are unable to bring you our usual programmes. We'll try and return to them as soon as possible."
1994 15s As above. I seem to remember it happening with some frequency in the first few years on air!
1995 1:03 Mike Parr - Lunchtime Phone-in. A montage of clips of the intro, sung jingle and post-break jingle. The topic appears to be fellow presenter Mike Elliott who had recently been taken off air.
1995 5:32 From around the same time, Mike Elliott is back on air and asking for feedback from listeners on how Century could be improved. A brave topic! This is a montage of clips as recorded to tape. Listeners critiquing the station! And a bit of fibbing about the nightshift music show after his which was actually voice tracked at the time. I think the siren was when he cut someone off.
1994 1:16 Test transmissions announcements in August 1994 voiced by John Morgan. Srangely, lots of people at my school listened to these, even though it was just a repeating DAT of music with these announcements and no jingles! This is a montage, some are clipped.
1995 28s In about 1995 Tony Fisher started playing instrumental mix-out versions of the familiar jingles at the end of traffic reports with just the end-sing. Which to me was great. However, he messed this one up.
1995 1:03 Montage of intros for John Morgan sitting in for Mike Elliott on the late night phone in. It was a free phone number to call into Century.
1996 31s John Morgan introduced as John Myers on Century news talking about Century (actually Border Radio Holdings) buying Sun City, a radio station in Sunderland. So if anyone was in any doubt that John Morgan was in fact John Myers, this was the moment when he 'came out' to the eagle-eared listener.
1995 30s Pre-news intro with voice-over detailing latest audience figures just released. Nearly 320,000 listeners tuning in each week.
1995 11s Tony Newman was parachuted in to replace Paul Frost (I think) and was prior to Mike Parr taking over. On this occassion he pressed play on two jingles at once. Not on this clip, he said, "That's what you get for having fat fingers!"
1994 3:34 The end of a promo about advertising on Century, a jingle, the end of the weather bed, then what should have been Mike Elliot's intro but was in fact the mis-fired intro for "Who's in it to win it"...twice! Mike, ever the pro, covers well with Rod his engineer.
      More to come....check back soon!
Airchecks (telescoped)
Listen Year Duration Description
1996 25:45 (Note: 24Mb file) John Morgan (but no Andy Hodgson on this occasion) broadcast from the Century office in Middlesbrough for a week, instead of Gateshead. The office had a Sonifex studio installed for this purpose, and was based over the road from Middlesbrough Town Hall. I think this could have been on 30 September 1996. It includes: Phil from Fenham with a rape joke, 'Who ate all the pies?' (Newboulds competition), Dave Goldring on news, Jon Briggs (R2) voicing AA roadwatch promo, a Morgan Wind-up and a (then unknown) Jon Culshaw voicing several ads.
1996 26:26 (Note: 25Mb file) Morgan from Middlesbrough studios, the following day, as above. 1st October 1996.
1996 39s Steve Philips late at night aircheck.
1996 4:08 John Morgan and a lottery ticket competition winner. Keeping Century's then 50:50 music/speech ratio up!
1995 17s Mike Parr weather intro and outro. I didn't record the actual forecast, but this weather jingle played without fail after every on-the-hour news update for about 4 years. The vocal style was a re-do of the version from the original jingle package recording. After hearing the original version, I know why they had it re-done. It was a bit shouty and intense.
1996 1:14 When John Morgan sat in for Mike Elliott on the late night phone in, he did a feature called "Morgan's Global Call" where he would dial a random number in a foreign country. Here he is calling Dallas, Texas. Remember, this was before the internet was at all mainstream, so it was still quite a novelty to talk to someone on the other side of the world! Sorry for the edits on this. This was the first time I had recorded directly from the radio onto the PC, so the quality is great, but I ran out of recording disk space on my 850Mb hard drive when this was happening! If anyone knows the background music on this clip, I'd love to know.
1996 15s A rare clip of Moose Evans on Century, 1am onwards. Music bed is an edited version of Apollo 440's Krupa which was being used on an advert around this time.
1995 32s ex-Radio 1 Gary Davies with a link from the Lite Top 40, mentioning Darlington, Vic Reeves, the Everfresh Pink Pig competition.
1995 54s John Morgan with 'another winner'. They win a mug. This clip features two.
1995 15s John Morgan news intro.
1995 26s Neville Wanless on the weekly nostalgia music show. Alas, this listener must not have been given instruction to say, "I'm a winner!".
1995 2:00 Steve Philips doing his best giving away free lottery tickets and clocking up some more speech minutes. "I'm a winner!"
1995 33s Andy Hodgson jingle and talking to a competition winner. Truncated
1995 53s Steve Philips in the evening. A link and his jingle.
1995 45s Some clips from the Crazy Gardening Show who were doing the hourly "Who's in it to win it" win-a-car (and a caravan) competition. Also contains the SFX if they won, and a very short clip of the actual winner announcement of the car which was announced by Morgan later after it eventually turned into a postal competition.
1995 14s Very rare - John Morgan broadcasting soley on the Teesside 100.7FM transmitter whilst Newcastle on 101.8 heard the Lite Top 40 I think. This was when they started Middlesbrough football commentary on the southern transmitter only. Rare because presenters never ever mentioned individual frequencies of the transmitters - just "100 to 102FM".
1994 3:48 Phil Matthews 'Cuddle on the Couch' dedications. This show was on Friday nights from 10pm to 2am with Mike Elliot's phone in on Sunday to Thursday until 1am.
1995 1:28 Andy Hodgson introduces Claire Wilkinson doing the traffic report.
1994 2:41

Mike Elliot's original country-style introduction for Century's late night phone-in from 10pm, Sunday to Thursday. Warning: don't have your speakers on too loud - Mike did like to shout! After he was taken off air by the Radio Authority, his intro changed to a more hard-edged 'rock' style. Audiophiles will be able to hear the digital delay starting to build up from the start.

1995 4:35

Mike the Mouth, on 5th November 1995. After a fairly long 'firework display' (theatre of the mind) from the top of the Century building, his first caller must have sworn so immediately got dumped. The digital delay starts accruing time and Mike has to pad for time before taking another caller while the delay builds up.

1994 10s

Morgan introduces the Century Traffic report.

1994 51s

Abridged Steve Philips "Who's in it to win it" with contestant.

1995 3:38

Scoped Moose Evans aircheck. He was on from 1am to 5am, live. Interesting to hear an 'exotic' accent on regional radio back then, before the internet.


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